What is Smart Packaging and How to make your package smarter?
Smart Packaging is part of the digital transformation. It describes those packaging with added functions by innovative design or embedded technology to linking the physical world and the digital world together.
Types of Smart Packaging
Design-led packaging enhances the product’s functionality and user experience by the innovation of physical package design.
Active packaging is the earlier alternative to traditional packaging. Active packaging usually means having active functions by using advanced materials or chemistry. The term “active” is compared with traditional packaging only “passively” protects the product.
Active packaging has been used mostly as food packaging to maintain and extend product shelf life. The advantages of using active packaging include temperature control, thermochromatic, moisture retention etc. The components frequently used in active packaging systems include antimicrobial, antioxidants, ethylene scavengers, oxygen scavengers,etc.
Connected packaging contains various technologies that embed into product packaging design to transform traditional packages into channels for information and interaction.
There are selections of technology that can choose to achieve this connectivity. Radio Frequency Idfication (RFID), Near Field Communication (NFC), QR Code, or Augmented Reality(AR) is the most favorite choice.
How Connected Packaging Works
Smart Packaging Problem-Solution Fit
The application of smart packaging should focus on what customers need and the advantage gained from adopting such technology. ACCUZ focus on the connectivity that makes packaging smarter, offers customized solutions to assist our customer to add value and profit.
Label Solution: Label+Encoding
Who needs: For those use seal label or sticker already as part of their packaging design.
Solution: ACCUZ will design and provide the RFID label with the exact physical specifications of existing labels. Planning with the brand owner together with a better functional solution to fit their marketing needs. Pre-Encoding of RFID label.
Benefit: Ready to use RFID label, seamless connection with existing packaging systems.
Labeling Solution: Label+Encoding+Labeling
Who needs: For those customer needs not just RFID label, but also looking for a labeling solution to fit their existing package dimensions.
Solution: ACCUZ will design and provide the RFID label to fit the customer’s package. In addition to providing a labeling solution for smooth automated integration.
Benefit: Enable customers to achieve marketing upgrades while keeping effectiveness.
Package Solution: Ready to use Smart Package
Who needs: For customers looking for the complete smart packaging solution for a new product or upgrade existing packaging entirely.
Solution: ACCUZ will design the brand-new package to fit the customer’s product with various materials available. RFID or NFC function can be integrated into the package itself without the need for an extra label.
Benefit: One-stop solution, Cost-effective.
Who needs: For customers are planning to distinct themselves from plastic packaging.
Solutions: Biopolylab is a sub-brand of ACCUZ, which focuses on the needs of plastic substitutes. The mission is to research and experiment for Bio-polymers of unique properties to perform as plastics with renewable biomass sources.
Packaging+ offers a complete solution to integrate the sustainable materials and function of connectivity into a single package.
Benefit: Branding Enhancement, Cost-effective