In department outlets, hundreds of items are sold to customers every day. When the required amounts of goods demanded by customers are not on the shelves, the current stock position is checked by the sales reps, although there are circumstances such as not being able to identify the stock amount on time, even if the […]
The fashion industry has always been first when it comes to promoting its products in innovative ways. Retail stores already leverage proximity technologies like Near Field Communication (NFC) to create more value to the customers by providing them with product information, recommendations or even quick wireless transactions for their purchases. Ralph Lauren is one such […]
Connected packaging and smart packaging is going to change the retail market soon, and it wouldn’t be surprising if everyday items adopt these technologies as well. A century-old Swiss dairy product provider, Emmi has a reputation of leading the industry with their innovative quality products. Emmi launched a campaign to implement connected packaging and interactive […]
Connected packages are about creating a better engagement and product purchase experience for the end customer. An FMCG company, Malibu has been aggressive to implement technologies in its products to provide this connected experience to its customers. Malibu is leading the Internet of Things (IoT) campaigns among the beverage industry with Near Field Communication technology […]
The era of the Internet of Things (IoT) or Smart products is far from over and is picking up pace with every passing day. One such example of an intelligent and innovative consumer product is LifeFuels’ smart nutrition bottle that leverage electronics to provide their customer with ultimate product value while allowing them to get […]
Passive packaging has been an integral part of the supply chain & logistics industry. The term passive packaging refers to traditional packaging, which involves standard packages using boxes, plastic pouches, wrapper, and metallic containers. These conventional methods were efficient to wrap and pack the consumer products and deliver them with minimum issues. However, they didn’t […]
NFC has been behind most of the smart products that are being developed to provide a connected consumer experience. Mammut, an international outdoor sports equipment provider, became the first of its kind to leverage NFC to give a better consumer experience to customers while gaining supply chain traceability. Mammut is an industry-leading Swiss company excelling […]
There are many technological advancements taking place with each passing day, but that doesn’t mean that they are viable enough to invest in them. Connected packaging is a relatively new concept; as such, many questions surround it, including its data security, reliability, and financial feasibility. Ideally, these questions are majorly focused on the technologies chosen […]
Connected packaging has come a long way since using Barcodes and QR codes to share important information with the customers or manage quick checkouts at outlets. All the retail products, including the daily consumption items such as cheese, milk carton, mobile phone box, and literally every other commodity, are packed into connected packaging using Barcode […]
All the industries need & use packaging but would all the industries benefit from smart packaging? The advantage and viability of smart packaging would vary for each sector. Products that would require more information exchange and the products which need special care would get a significant advantage with the intelligent packaging solutions. Here is the […]