All the industries need & use packaging but would all the industries benefit from smart packaging? The advantage and viability of smart packaging would vary for each sector. Products that would require more information exchange and the products which need special care would get a significant advantage with the intelligent packaging solutions. Here is the list of industries and how smart packaging would offer them value:
Industries & How Smart Packaging Can Help Them:
- Food & Beverages:
Food & Beverages can benefit highly from smart packaging by avoiding any loss and can also influence healthy living by sharing the correct information. Connected packaging and Modified atmospheric packaging would allow the user with accurate information if the product is stored in the right environment and is not expired by time. Additionally, brands can also share the best way to experience beverages with smart packaging. It would definitely help consumers and show them that these brands care for their customers.
Pharmaceuticals would suffer a great deal of credibility in a case where their medicines or syrups do not live up to the need or provide side effects. In such a case, smart packaging can provide users with insights into consuming their medicines in the best manner. Smart-packaging can also result in next-generation secure prescribing potentially and prevent unauthorized uses.
Electronics are valuable, and it is imperative for the buyer to feel confident that their costly purchases are received without any harm or violation. Smart packaging can allow the users to find out if their product has been tempered or accessed without their consent. It would also enable the brands to engage with customers to ensure that they are only using an original product.
- Transportation & Logistics:
Shock, vibration, pressure, temperature, impact, and power are a few of the parameters that can cause a great deal of damage to sensitive products that are being transported from one place to another. With smart packaging, logistics and transportation companies can identify and record that they have delivered/transported the product from one place to another safely. This traceability allows them to avoid any false alarms and any related losses.
- Big Data Analytics
Big data is booming, and all the brands are making the most out of it. Imagine being able to find customer’s preferences and choices right from themselves. These smart packages would allow the customers to share their feedback and product preferences and enable brands to modify their strategy accordingly to serve their customers better, and it’s a win-win!
The sectors mentioned above may have a significant advantage with smart packaging, but it doesn’t mean that smart packaging won’t be or can’t be as fruitful for other industries. There are new applications and implementations of this technology innovating with each passing day. Wireless, lightweight, small, easy to use, and a flexible piece of electronics have opened a whole area for product engineers to deliver superior products. Sooner or later, ordinary packaging will be obsolete and will be replaced by the new approach, which proposes more value creation to both the buyer and the seller.