Smart packaging is a new way for brands and manufacturers to indicate that they value their customers. Smart packaging has many advantages for the brands and supply chains; however, they also create significant value for the end-users. Conventional packaging proposed no value to the customers apart from providing a transportation layer to the products. It’s about time that brands rethink it and create or utilize smarter packaging to create a better consumer experience.
Smart Packaging Advantages For End Users:
The smart packaging revolution has benefits for both brands and consumers. In a time of rising e-commerce purchases and remote orders, there are many problems that smart packaging can solve. Here are a few examples with which the customer is profited by smart packaging:
- Package traceability
Lack of transparency and traceability is always dissatisfying for any customer. There are times where third-party supply chains and conventional packaging do not provide enough traceability to the customer, and it creates dissatisfaction. Smart packaging would allow the customers to tracker their purchased product along with their status. It would comfort them and make their purchase experience better.
- Product information & guidance
Often the customer cannot go through the product purchase because of a lack of information, understanding, or product reviews. It would definitely help customers if they can know everything about the exact product by just tapping on it. The information shared by smart packaging is official and related to that actual product, allowing customers to be confident about their purchases.
- Purchase authenticity
Purchasing a duplicate product or even a closely different product can result in a waste of money for customers. The ability to make sure that they are buying the exact product from their favorite brand makes the purchase comforting and assuring. Any loyal customer would not wish to purchase a duplicate mistakenly, and smart packaging is the answer to that.
- Safety against tempering & misplacement
What if the customer could know if their received product has been harmed through logistics? Smart packages would alert the user about any tempering, misplacement, or poor conditioning of the goods.
- Advanced customer support
No customer finds it convenient to call a toll free number of product customer service to get some minor information. They would rather wish to get their answers at their fingertips. App-based smart packaging ecosystem allows them to get their confusion resolved right away efficiently.
- Sharing their experience with brands
Any customer would have that one thing that they wish to improvise in their product. If they can reach the brand and share their experience, then it shows to the customer that the brand cares about their customers’ needs and makes an effort to meet their expectations.
The customer is the king. This sentence applies to industry or business. Smart packaging allows the product industry to improve the consumer experience for their customers. More benefits the customers get is the measure of how valuable any product is to them. Smart packaging is a way to let the customers know that the product is theirs as soon as they make the purchase, even before being delivered.